A reimagined e-commerce website for performance & lifestyle eyewear brand Native™ Eyewear. Myself and fellow designer Garrett Wieronski were tasked with the creative vision for the website at Motive while working closely with White Lion for development.
THE OBJECTIVES
There were a number of key objectives which were identified early on as crucial to the success of the website. These consisted of ensuring the website was accessible via any device, a clear path to checkout was available, and that performance of the website was optimized for all users.
OUR SOLUTION
We met the key objectives by adopting a mobile-first strategy and carefully plan the users experience within a responsive format by prototyping and iterating over potential bottlenecks. We then leveraged these prototypes to guide us during the design phase while also maintaining a live style guide, which ensured that design components were consistent and that thorough documentation could be provided to the development team.
See more details at http://jonyablonski.com/project/native-eyewear/
